Oct
11What The FTC Is Going On NOW?
Filed in: CPA Marketing, Health, Internet Marketing, List Building, PPC, ReviewPress, SEO, Social marketing by Emmanuel Mba on 10-11-0912.00 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4
On October 5th, 2009 the FTC published and released to the public its final revisions on guides governing endorsements and testimonials.
What this happens now you ask?
So, what this means is you have to state in your reviews or endorsing type of promotion, that you will be compensated should someone by from your link. In a nutshell the general public must be informed by you that you will be compensated either by a gift or by money from the product owner should the consumer purchase from your link based on your endorsement. In other words, you may want to attach a little note saying, “This is my affiliate link, if you buy this product after clicking on this link I will be compensated” You get the idea. If you don't already have a lawyer that can help in this category, you may be able to find some free articles online in legal forums. I have no legal training and am not a lawyer. "Yes I am protecting myself here.”
This new ruling goes into effect on Dec. 1st, 2009. This actually going to help out the honest blogger. What can hurt you is if you don't comply.
David Goldman, staff writer for CNN Money notes in his article released on October 6th, that the existing rules carry a fine as high as $11,000 if product endorsers and reviewers don't comply.
Frank Kern has a great post on his blog page about this as well. you can do a search for him if you have not read his stuff already. The information in his post is off the hook with tid bits from an attourney he is friends with.
So, do yourself a favor and go to the Federal Trade Commission site and read the entire article.
Personally, I think it is great for bloggers that are truthful and want to give great content to help consumers make informed decision on a purchase. I also believe that this will help in the fight against the guys that are not being honest and will assist in getting consumer trust back.
Till next time!
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