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Business owners today face harder times due to steep competition when getting clients. They turn to effective marketing strategies to be able to maximize their capabilities in making money. An effective marketing strategy is able to reach audiences that will be converted to clients and will be cost-efficient as well. Today, among the most effective strategies are article marketing and affiliate marketing. Advertising through articles Simple advertising may not be the most effective because it costs money and it does not guarantee that its audiences will be converted into clients for the business. It would not really be effective even if it was able to convert a hundred individuals if it costs of reach them would be more than the potential profits to be earned from them. In article marketing, not only does it benefit the business because it is free but it also benefits the publisher because of the additional content. In that sense alone, making money for both the business and the publisher is optimized.  The process of article marketing is simple and nor is it a new strategy as it has been in existence as long as print media has been. The company submits an article introducing the products or services it has to offer or about any topic in relation to the business. An example would be for a massage service or a spa to submit an article about the health benefits of having a massage. It is bilaterally free because the company does not have to pay the publisher for the article to be published, it submits the article as sort of a contributor, nor does the publisher have to pay the business for its article contribution. The business advertises for free, the publisher has an article to publish without paying the corresponding professional fee. Marketing through affiliates  Affiliate marketing is a relatively young marketing strategy. It is both effective and although not free as the previous strategy, it is indeed cost effective. The business advertises through its affiliate or the publisher, but the publisher only earns when the audience is converted into the business’s clients. The payment is through the concept of profit sharing or commission basis. The business only spends money when the advertising works, not like in simple display advertising wherein the business will have to pay the advertising company whether or not the campaign works, or even before the advertising campaign is released.  An example of this is when a company sells a product or service through the website of an affiliate, which is the only time when the affiliate earns money from the business. Making money is optimized because the company only shells out payment for guaranteed clients referred by the affiliate.  The marriage between the two  The two strategies today are almost inter-related. When the merchant publishes an article through its affiliates, the publishing is for free and the article content on the side of the affiliate is also without cost to them. When an audience or reader becomes a client through the article on the affiliate’s website, the merchant earns and will be paying the affiliate its commission. A business utilizing both article marketing and affiliate marketing will have the best marketing strategies available.

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